Teaser | Vicarious | Winter 2024

EDITOR IN CHIEF

JEFF VOTH

“Do the best you can until you know better. Then when you know better, do better.” – Maya Angelou

In our search to always improve, I am sure you have noticed the changes we’ve made to our magazine. Starting with this issue, we increased the number of pages to provide you with additional inspiration and helpful insight. We have also taken the opportunity to enhance the look and feel of our print magazine for our subscribers and retail buyers. For me, what makes VICARIOUS so unique is the holistic approach we take to the experience of reading a print magazine. It is as much about touch and feel as it is the incredible stories and photography provided by our world-class team. As a result, we have upped the ante as we keep moving forward on our never-ending pursuit to be extraordinary. We have also taken this moment to define our stories in three unique channels and this is reflected in our new tagline: Drive, Ride, Discover. For some, that may mean opening the magazine and going straight to their favourite channel and we hope this makes it easier for you to do so. It’s also an excuse for us to showcase additional exceptional photography, because there is truth in the old adage, “A picture is worth a thousand words”. So let the photos speak! I would like to take this moment to thank you for your loyalty in 2024. Everything we do is for our readers and we take great pride in delivering you Canada’s #1 automobile and motorcycle experiential magazine. Of course, we have much more planned for the new year and beyond and we can’t wait to share it with you. But for now, settle into a comfy chair, pour yourself a favourite drink (hot or cold) and let the adventure of VICARIOUS begin once again!

THE HOLIDAYS ARE UPON US, the new year is in sight and the air is crisp with anticipation for what lies ahead in 2025. This past year was filled with many surprises, some exhilarating, some challenging, but all pushing us forward to be better. Our contributors travelled the globe crisscrossing North America, Europe, Asia and some of the remotest parts of the Earth to drive or ride the best and brightest new vehicles in the market. We stayed and dined in some of the most exceptional locales you can imagine and came home with stories to tell that we hope stir your travel dreams as much as they do ours. I am particularly inspired by Maya Angelou’s quote above as a moto for anything in life. Our team at VICARIOUS is committed to the sentiment it offers and I believe it shows in every issue we publish and online at Vicariousmag.com. If you haven’t checked out the website yet, let me just say, there is so much more to explore, you don’t want to miss it.

“For me, what makes VICARIOUS so unique is the holistic approach

we take to the experience of reading a print magazine.”

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